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EP266:The Secret to Understanding Who Your Customers Are

Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.

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EP265:The Secret to Heading Toward Semi-Retirement

Laura talks to The Pond Gnome’s Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.


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EP264:The Secret to Using a CRM

Laura discusses what a CRM is and how her company uses theirs.

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EP263:The Secret to Sales in a Challenging Year

Laura (and her cat) talk to Garden State Koi’s Tom Smith about how to handle sales in a challenging year.

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EP262: The Secret to Empowering Your Employees

Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.

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EP261:The Secret to Having A Sales Person

Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.

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EP260:The Secret to Branding

Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand.

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EP259:The Secret to Navigating Gen Z Employees

Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.

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EP258:The Secret to Keeping Employees

Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.

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