How it Started
Laura and her husband, Matt, started Reale Landscape Design in 2000 and then in 2010 changed the company name to AquaReale, to reflect their emphasis on water features and stormwater management. AquaReale had sales of $1,000,000 in 2021 and continues to grow.
When Laura switched from her marketing company to running AquaReale, she used her marketing skills to grow the company from $200,000 to $780,000 in less than four years.
Over time, many people in the pond world have asked Laura for help with their marketing needs, which has led her to her decision to form Pondtent, a company dedicated to helping other contractors like herself and her husband. As her word of mouth grew, she expanded her services to include and help all landscapers
Laura uses a variety of marketing techniques to attract and keep clients and is now offering to help other companies with the top marketing items that has helped AquaReale flourish.
We are a national company, helping clients throughout the entire US. Pondtent has pond or landscape clients throughout the country, including: Orange County, California; Denver, Colorado; Boston, Massachusetts; Long Island, New York, Charlotte, North Carolina; North Jersey; Atlantic City, NJ; Philadelphia, PA and more.
We pay attention to weather and trends and send out tips personalized with your pictures (if available) to our audience. The tips come from YOU, we just do the work for you.
About Our Founder Laura Reale
Laura has her Master’s Degree in Integrated Marketing Communications from the Medill School of Journalism at Northwestern University and has been a successful entrepreneur and marketing consultant for over twenty years. Before deciding to join her husband’s pond business, AquaReale, as president, Laura ran her own successful marketing firm.
Her firm got involved with product sampling and had 17 part time employees promoting and marketing food products throughout the Philadelphia area. Within one year, everything changed. Laura’s mother, who helped raise her daughter, was diagnosed with Alzheimer’s in 2010. Less than one year later, Laura and Matt’s one year old son was diagnosed with Autism. Between her mother and son, more than 15-20 hours a week were spent in therapies and caregiving. Laura decided to close her product sampling company and needed a job flexible enough to take care of her mom and son. After much soul searching, Laura decided to take over what was primarily her husband’s company, allowing her the time to focus on her family.
As time went on, Laura’s son was greatly assisted to have traditional toddler skills and her mother went into a nursing home and then passed away in 2015. Laura then needed another outlet for her energy and decided to utilize her marketing skills to start Pondtent.
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We’ve been using the Pond Tent Marketing service for over a year now. It is such a great way to keep in contact with prospective and current clients alike. We’ve sold thousands of dollars of work as a result. Highly recommend Pond Tent….and as an aside, Laura is pretty awesome as well!!!!!
It’s getting towards the end of the year and Pondtent has only been going for about 6 months now but if we ink this final lead, Swim Pond, we will be in to 6 figures from people responding to Pondtent content! That’s fun to say! Regardless, we have several 10K worth of work because of Pondtent, and the consistency and quality of Pondtent’s marketing is in the process of selling people today, that may not pull the trigger for another 6 months to a year, or maybe next week or tomorrow-but the unrelenting, unobtrusive, quality content ASSURES persistent sales for our company.
What more could you ask for?
It’s a freaking No-Brainer. Sign up for Pondtent!!
We have been doing our own marketing which we have had great success with. But there is another way of marketing that takes something that you already have, creates more revenue, and keeps you in front of your customers.
Which is why I’m writing this review.
Being naturally skeptical of trying something new, especially because I don’t know how this stuff works, I sat and watched other pond businesses revenue increase using Pondtent while mine stayed pretty much the same.
For a few years Laura had been sitting patiently watching my indecisiveness on whether to make the leap to use her. It was when a fellow contractor shared his numbers on what Pondtent had created for his business did I get with Laura and go all in.
I could tell when the first “weekly tip” Laura provides had been sent because within an hour emails were coming in. These were from folks that I had talked to a year or more ago that were in my Dead Lead area of my CRM. These were leads that I dismissed and would never call again. After the first 2 weeks using Pondtent I collected deposits for over $8000 worth of work. From DEAD LEADS!
And the emails and calls are still coming in.
Money aside I’ve seen another benefit. I’ve gotten emails from my current clients thanking me for the education they are gaining form the weekly tips they’re receiving. This makes me the go-to for information. I’m the expert.
Pondtent sets my business above others. It keeps me in front of the folks that already like and trust me and lets them knows that I care about them and their ponds.
It keeps in touch with folks that just weren’t ready to buy and lets them know I’m still there when they are.
Thank you Pondtent and thank you Laura. I’m sorry I waited so long
Pondtent gets my email newsletter out consistently on a monthly basis and I have had numerous positive comments from clients about it. I have netted three jobs from it as well, so the price of the service was paid for long ago. That is called return on investment! Pondtent also emails out weekly tips and it continually lets our clientele know we are always here to help them. Pondtent just takes another busy chore off my to-do list and helps generate income.
After a month of using Pondtent we were contacted by an existing customer that wanted to add a fountain to their landscape. That one sale more than paid for our year of service. We will surely be renewing our contract!